
Last week in Tel Aviv, two international journalists and bloggers gave an excellent talk on the impact of bloggers on today’s media. The speakers were Lisa Goldman and Alison Kaplan Sommer, who is the Middle East editor at Pyjamas Media. We were all very stimulated, asking lots of questions. Towards the end of the conference, a lady raised her hand and asked Lisa,
“How do I know that people will read my blog?”
“If you write well, people will notice your blog and read it,” Lisa said. “Unless you’re writing about…tomatoes, or something.” Then her eyes widened in embarrassment, remembering that a food blogger was present.
“No one can argue with my slow-roasted tomatoes,” I said, smiling. Lisa is cool; I knew she hadn’t meant to knock anyone.
“We’ll talk about my stuffed tomatoes, sometime,” said Lisa, showing she was with me. Folks laughed, and the moment passed.
But the next day, cooking for Shabbat, I pondered. Beside the breaking news and high-powered politics, tomatoes did look…trivial. What, I asked myself gloomily, do tomatoes really matter – in the larger frame?
Some people hate tomatoes. Others don’t think about tomatoes at all unless their price goes up. Then you get an earful while you’re standing by the vegetables at the supermarket. Shoppers critically turn each tomato over and kvetch out loud about the high price and low quality. Middle-aged ladies do this the best.

Yet tomatoes seem to the most-consumed vegetable in the Israeli diet. I myself have blogged about a batch of slow-roasted tomatoes that turned into tomato coins. Would falafel look anywhere near as appetising without the red accent of chopped tomatoes? And how about shakshoukah, eh? Not to mention spaghetti sauce.
Consider how good tomatoes are for your health. Alison’s article discusses how eating tomatoes helps prevent cancer. Another article claims that the juicy red fruit lowers blood pressure. And if you like reading lab results, this abstract proves that eating lots of tomatoes raises good cholesterol.
Tomatoes are cultural. Andy Warhol’s iconic cans of tomato soup are part of everyone’s subconscious reaction to the words “pop art.” George Gershwin’s well-loved song lyrics, “Let’s Call the Whole Thing Off” have a couple quarreling over how to pronounce tomato. Hey, here’s a whole list of songs about tomatoes. Cheering up, I recalled one of my favorite light-reading books: Fried Green Tomatoes at the Whistle Stop Cafe. It has a recipe for those fried green tomatoes in the back, too. And it was made into a great movie.
Even better, get a look at the public tomato fights that go on in Bunyol and Valencia, Spain.
At mealtime, tomatoes star in countless dishes, both savory and sweet. Sweet? Yes, I have made tomato jam from yellow cherry tomatoes, and it was delicious. When summer is at its hottest and the piles of luscious tomatoes at the shuk are so tempting, I haul kilos of them home and make potfuls of garlic- and basil-laced spaghetti sauce. I’ve even made tomato wine. Ah, tomatoes…
I feel better now.
Tomatoes matter.
Not only to me, but to lots of people.
Well, I’m getting hungry. Here’s a great, simple tomato recipe.
Tomatoes a la Creme serves 6
Take 6 tomatoes and cut them in half. Pierce the sides of the tomatoes with a knife in two or three places.
Melt some butter in a frying pan, and in the melted butter, put the tomatoes, cut side down. Keep the flame low, and let the tomato halves cook for 5 minutes.
Turn them over and cook a further 5 minutes. Sprinkle with salt and pepper. Agitate the pan now and then to keep them from sticking.
Turn the tomatoes over again, and allow to cook a few minutes more.
Turn them over for the last time, and season again, lightly.
The tomatoes should have released much of their juices at this point. Pour in 3 oz. of cream, and only allow it to heat through before serving the tomatoes, very hot.
Please resist the urge to dress this dish up with shallots, basil, mushrooms, breadcrumbs, or anything else. This dish is meant to bring you the full, delicious flavor of the tomatoes, nothing else.






Hey Mimi
This is great! I was there in Tel Aviv (although for some strange reason didn’t hear this exchange) Thanks for the tip-off on CIWI…it brought me to your delightful blog! Kol tuv.
I’m glad to meet you here, Marcia, although we didn’t meet in Tel Aviv. Enjoy reading…
Great segway into your piece. And TOMATOES DO MATTER…They’re one of my favorite fruits…
stephanie
I wrote Tomatoes Are From Greece on my blog, and found the connection to your post here. I love this, and love how much we can say about that beautiful tomato! I bought a basketful of purple, yellow, orange and green ones at the market today! You sound like a really special person. Thank you for sharing!
count me in as a tomato supporter! i love them. i think they’re very, very important in italian culture, too. they’re so sweet, acidic and delicious, beautifully colored, so versatile…mmmm… i’m drooling
you’ve been busy on this blog! i love everything, i think the saffron cake is my favorite. it sounds lovely!
I am pretty sure that if there are more than a handful of people interested in a topic, it can be turned into a topic for a successful blog. Tomatoes is actually a rather large niche, all things considered. I can think of a tomato blog, right off the top of my head: Tomato Casual.
Thanks for your kind comments, ladies.
Debralouise, I wish so many varieties of tomatoes were available here. I’ve never seen a purple tomato. Nor a purple cow…
Heather,
It’s amazing to think that Italian cuisine had no recipes with tomatoes till the 1600s. They were an exotic import from Spain till that time.
And Fern, I loved Tomato Casual – some of the articles are great. The goofy ones are wonderful too – like “How to Make a Tomato Glow in the Dark.”
Tomatoes rock! Great post
Nothing gets more hits than my recipes.
Jameel, thanks!
Batya, yes I’ve read a few bloggers comment on the popularity of recipes vs. carefully thought-out commentary. Being one of those who buys cookbooks and reads them like novels, I understand why readers like them.
[...] a drop of water to fall on it because it will spoil. Now – want to cook with your ghee? Try my Tomatoes a la Creme, with ghee instead of butter, or Kasha Varnishes, using ghee to sautee the onions. You’ll [...]